Professional Portfolio
From leveraging content on online platforms to creating dynamic print collateral materials (and everything in between!), my creativity is rooted in strategy, produces results-driven successes and sparks the passion of connection in others. Below is a sampling of marketing materials I have either directly created, or supervised their creation, during my 15-year career. For additional or specific samples that are not displayed here, please email me.
DIGITAL STRATEGY
My first professional, marketing job was working for a public relations firm that specialized in online engagement, reputation-management and monitoring industry trends. While these are now standard practices for digital marketing, in 2006 it was very cutting-edge! This experience provided me an unique perspective on the potential and power of the intersection of digital media and marketing. It also shaped my digital marketing philosophy, which is to blend creative ideas with online best practices to help grab the attention of consumers/community members in an oversaturated media world.
CONTENT CREATION
One of the reasons I was attracted to marketing was the chance to create content, and see that content make an impact. An accomplished writer (and twice-published author), I am able to write for diverse audiences with distinct voices. I truly love writing and believe this is a key cornerstone to most marketing departments. My writing skills include the ability to produce written text for corporate communications (press releases, ghost-writing for Executive team, internal memos), analytical reports, informative and entertaining content, and more.
PRINT COLLATERAL
I am adept at developing and implementing B2C, B2B and channel partner marketing campaigns, including writing and producing a wide variety of printed materials (i.e. fliers, brochures, newsletters, reports, event collateral, direct mail pieces, etc.). I creatively use resources to ensure the final product meets professional criteria and is produced the desired impact on the chosen audience.