Digital Strategy

Engage & Influence

I am well-versed in creating digital campaigns from the initial, brainstorming beginnings to analyzing the final metrics. I have personally created or supervised thousands of digital campaigns in my career, including ones that include the following tactics:

Social media, email, blogs, video production (see below for samples), online reviews, website content and more.

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I’ve had the unique opportunity to rebuild the corporate websites for each of the 3 large, nonprofit healthcare organizations I have worked for over the past 8 years (San Diego Hospice; Family Health Centers of San Diego, Mental Health Partners). Each of these projects was a full redesign, which included strategy meetings, rewriting content, overall project management, design/sitemap integration, enabling SEO and social media feeds, etc. In all cases, web traffic and growth to the organization's online spaces surged, most notably FHCSD's website traffic jumped 200% for the first year it was live.

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Additionally, in just 18-months I helped grow MHP's Facebook presence by 300. Through implementing a new website in Spring 2018, 60% of MHP’s website users are now reaching the site from Organic Searches.