Resume
PDF version available upon request.
MARKETING DIRECTOR | PUBLIC INFORMATION OFFICER
Mental Health Partners (MHP) | Lafayette, CO | 2017-Current
Appointed to steer marketing and branding for this nonprofit community mental health clinic with 400 staff and 60,000+ addiction recovery clients annually. Diversify client base by penetrating and driving targeted branding within new markets. Shape tactical crisis communication strategies. Represent organization on Crisis Communication Connection and Colorado Behavioral Health Council. Serves as a member of Senior Leadership team and Co-Chair of internal operations and grants committees.
Serves as Public Information Officer, leading strategy for internal and external communication, including CEO messaging and statements, executing proactive crisis communication plans, acting as organization’s official spokesperson
Assumed Chief Communications Officer duties following departure of existing communications executive
Nurture productive relationships with media, community and business leaders, with feature stories and quotes regularly appearing in 9News, Daily Camera (Boulder), Longmont Times, Broomfield Enterprise and other local publications
Yielded double-digit growth in online metrics via orchestrating website and social media platform revamp and relaunch.
Produced, directed and coordinated multi-channel promotional launch of first-ever corporate video for organization.
Diversified revenue streams by building out, branding, and coordinating new services lines.
Boosted awareness and grew new patients by 300% for trauma program by piloting complete corporate rebranding.
Refreshed all customer-facing marketing collateral to follow brand guidelines and create consistency.
Created comprehensive and creative marketing campaign to train 5,000 community members in suicide prevention.
Bolstered social media, graphic design, and business development efforts within new markets by recruiting highly talented marketing team, along with defining internal infrastructure and workflows.
Consolidated outreach efforts via assembling and leading 38-member Outreach Collaborative Group that successfully organizes or attends over 200 events per year, including a successful 250+ person professional Community Breakfast
Controls annual marketing and advertising budget
MARKETING DIRECTOR
Family Health Centers of San Diego (FHCSD) | San Diego, CA | 2014-2017
Brought on board to maximize market share by driving hundreds of marketing campaigns for nation’s 10th-largest community health center operating 22 clinics across San Diego County and serving 180,000 patients. Defined and executed internal/external communication strategy and messaging for traditional, outdoor, and digital platforms; ensured consistent branding and compliance with stringent regulations. Controlled $750K annual budget and federal grant funding.
Achieved annual new patient growth by 4,000 YOY through inbound marketing and community outreach efforts
Generated 200% rise in web traffic (35,000 unique visitors monthly) following corporate website redesign
Enabled access to $3M in grant funding by gaining users for first-ever patient portal for community health clinic in just six months; achieved 50% goal for unique patient access and developed educational materials to drive users to the portal.
Increased customer satisfaction from 65% to 88% rating due to Patient Satisfaction Surveys process revamp
Simplified operations, ensured high-performance workforce, and standardized messaging upon consolidating and restructuring outreach teams, growing marketing team from 4 to 35 staff.
Outlined new metrics, KPIs, and patient growth goals to measure ROI.
Delivered 2% growth YOY in new patients following operations streamlining.
Guided only outreach team that met statewide ACA enrollment targets.
Drove end-to-end marketing, branding, and promotion efforts for six new clinic launches; crafted marketing focused on local populations, including young professionals, Hispanic, Somali refugees, and LGBTQA+ target markets.
Promoted HIV prevention medicine to target market by leveraging grant money to devise comprehensive marketing campaign with video, website, brand, and tagline.
Active member of workgroup tasked with maintaining PCMH certification
MARKETING MANAGER
Procopio, Cory, Hargreaves & Savitch | San Diego, CA | 2013-2014
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Appointed to direct B2B and B2C marketing strategies for this nationwide full-service business and litigation law firm with 3,000+ employees serving small- to mid-sized companies and large multinationals. Cultivated alliances with cross-functional departments, vendors, and media. Administered annual budget while reporting to the Chief Marketing & Business Development Officer.
· Maximized high-profile client development event results through careful planning and resource allocation.
· Generated leads by shaping customized marketing plans for target markets; designed print and outdoor advertisements, and developed press releases, social media content, blogs, and newsletters.
MARKETING MANAGER
San Diego Hospice and The Institute for Palliative Medicine | 2010-2013
Hired to oversee multiprogram marketing for 10th-largest nonprofit hospice center with nearly $15M in revenue. Coordinated consistent, on-brand marketing collateral. Managed social media presence. Authored quarterly newsletter and press releases. Safeguarded brand by creating preemptive crisis communications. Analyzed and reported on marketing campaign ROI.
· Championed public policy efforts, traveling extensively to private and government events to advocate for select bills; participated in National Hospice and Palliative Care’s Advocacy Intensive in Washington, D.C. and organized select events.
· Expanded volunteer program by coordinating community outreach efforts.
· Improved global physician interest in nonprofit’s palliative care training business through driving complete rebranding initiative with new website and collateral.
SENIOR ASSOCIATE
v-Fluence Interactive Public Relations Firm | San Diego, CA | 2006-2010
Initially brought on board this online reputation management firm as Associate, earning promotion to manage digital marketing for 15 clients nationwide, including The Vinyl Institute, National Corn Growers Association, and Accenture. Acquired fundamental crisis communication skills in addition to managing PPC ads and SEO efforts. Oversaw five-member remote team.
• Sustained 100% client retention rate versus 60% average office-wide by working consultatively with clients to address their unique business needs with customized digital marketing solutions.
• Turned around underachieving press release team upon initiating uniform online press release protocols, including SEO best practices.
SENIOR EDITOR
West Publishing/Thomson Reuters | Eagan, MN | 2003-2006
I played a pivotal role in restructuring and revising Westlaw, the company’s online legal database. Additionally, I researched, analyzed and implemented corrections for thousands of legal documents, which required me to regularly communicate with, judges, court clerks and lawyers. I was promoted to this position from Editor after 1-year.